Tell us what you think, win a gift certificate!

We want to know what you think about  our new collection, Mimi Home.  If you have something to say about your tablecloth or apron, let us know!  Fill out a review at and then email to let us know, or just email your review, and be entered into a sweepstakes to win a $50 Mimi the Sardine gift certificate. If you don’t like our stuff, we want to know that too, and you will be entered into the sweepstakes regardless!  Sweepstakes through the month of October.  One entry per person.  For the complete rules, contact us.

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Download a press release about our store opening!

Download a PDF or .doc, and access images here.

Contact: Pia Andersson                                               FOR IMMEDIATE RELEASE
305 Montecito Ave Suite A
Corte Madera, CA 94925
fax: 415-924-9229

Mimi the Sardine brings savings and style to Corte Madera with their new store

August 9, 2011

Corte Madera , CA   – Mimi the Sardine’s line of organic, practical, and fun kids eating accessories and elegant and practical Mimi Home tablecloth collection are now available in a historic Corte Madera storefront, opening August 9th.

“We’re celebrating our grand opening with a month of 20% discounts on the entire line so locals can eat, spill, and be happy with us!” said Pia Andersson, founder and CEO.  “The lunchbugs, spillmats, bibs, aprons, and backpacks will be in full force, and we’re also working on a Mimi Home collection of acrylic-coated linen-cotton blend tablecloths that continue our tradition of easy care but focus on elegance and Scandinavian design.”

The new store is housed in a historic building over a century old.  Customers are invited to bring youngsters for their Tuesday, August 9th opening to see Miss Marilyn, a local entertainment favorite, blow balloons and paint faces between 12 and 2 pm.

Customers can come expecting high quality Mimi products, as well as some other local favorites.  “We have teamed up with Klean Kanteen, Lunchbots and Fabkins to make your visit a One Stop Back-to-School supplies shopping trip,” Andersson says.

The store is located at 305 Montecito Avenue, near Old Corte Madera Square.  Opening hours are between 10 am and 5:30 pm. Parking is available.  Call 415-924-222 with any questions!

Mimi the Sardine makes earth- and family-friendly, playful and cool eating accessories for children and beautiful eco-coated tablecloths.  Their cotton fabrics are designed and produced in Sweden and our products are manufactured outside San Francisco. Their fabrics are spill-resistant, machine-washable, meet the Oeko-Tex 100 Standard and are made without harmful chemicals.  Visit for more information.


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New Store Opening August 9!

Visit our brand new store front in historic downtown Corte Madera.

20 % off entire line of Mimi the Sardine, always special pricing in the “Super Sale” corner of the store!

We have teamed up with Klean Kanteen, Lunchbots and Fabkins to make your visit a One Stop Back-to-School supplies shopping trip!

Tuesday Aug 9, 12-2pm come see Miss Marilyn (​ do face painting and balloon tricks!

Store hours 10-5:30. Monday-Saturday.

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At Mimi the Sardine we try to make every day Earth Day!

On April 22 we are all reminded about making good choices for Mother Earth. At Mimi the Sardine we try to recycle as much as we can, use cloth napkins when we eat, use water sparingly and — of course– always bring our own bags when we go shopping!

This month we are also reminded about our business choices. As you know all our kids products are made with 100% ORGANIC cotton. So why is it so important that the cotton is “organic”, doesn’t pesticides that might be left on the cotton products wash away in the laundry? Well, on a greater scale cotton is an extremely pesticide intense crop, and these pesticides end up on workers and deep in the soil causing many health issues. Organic cotton is grown using methods and materials that have a low impact on the environment. Our prints are created using regulated dyes and chemicals in eco-certified facilities.

So a big thanks to you, our customers and fans, for helping the Earth, by reusing and recycling. We are glad our products are part of your day, everyday.

Kristina Fassberg
Marketing Director
Mimi the Sardine
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Mimi the Sardine wins SACC Business Achievement Award 2010

We are excited to announce that Mimi the Sardine has been awarded the Business Achievement Award by the Swedish-American Chamber of Commerce San Francisco-Sillicon Valley.

“Thank you so much for this, this award was totally unexpected!” says Pia Andersson, founder and CEO of Mimi the Sardine. “This is immensely meanin…gful for me personally. This is the result of the creative power of the Fika-rast”. Pia Andersson and her team stood out among the stiff competition in the award category for Business Achievement. The motivation for the winner emphasized innovative thinking, display of corporate social responsibility, business savvy and creative playfulness, all the while walking their own path in creating children’s eating accessories.

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Tablecloths on Sale!

We have put a few of our more modern/adult prints on sale, including these!  Find them in our Outlet.

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Mimi the Sardine now has a YouTube Channel!

Hello friends!

Mimi the Sardine now has a YouTube channel, check it out here.

Here are a couple videos – with more to come!

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