Contact: Pia Andersson                                               FOR IMMEDIATE RELEASE
305 Montecito Ave Suite A
Corte Madera, CA 94925
415-924-9222
fax: 415-924-9229
pia@mimithesardine.com
www.mimithesardine.com

Mimi the Sardine brings savings and style to Corte Madera with their new store

August 9, 2011

Corte Madera , CA   – Mimi the Sardine’s line of organic, practical, and fun kids eating accessories and elegant and practical Mimi Home tablecloth collection are now available in a historic Corte Madera storefront, opening August 9^th.

“We’re celebrating our grand opening with a month of 20% discounts on the entire line so locals can eat, spill, and be happy with us!” said Pia Andersson, founder and CEO.  “The lunchbugs, spillmats, bibs, aprons, and backpacks will be in full force, and we’re also working on a Mimi Home collection of acrylic-coated linen-cotton blend tablecloths that continue our tradition of easy care but focus on elegance and Scandinavian design.”

The new store is housed in a historic building over a century old.  Customers are invited to bring youngsters for their Tuesday, August 9^th opening to see Miss Marilyn, a local entertainment favorite, blow balloons and paint faces between 12 and 2 pm.

Customers can come expecting high quality Mimi products, as well as some other local favorites.  “We have teamed up with Klean Kanteen, Lunchbots and Fabkins to make your visit a One Stop Back-to-School supplies shopping trip,” Andersson says.

The store is located at 305 Montecito Avenue, near Old Corte Madera Square.  Opening hours are between 10 am and 5:30 pm. Parking is available.  Call 415-924-222 with any questions!

Mimi the Sardine makes earth- and family-friendly, playful and cool eating accessories for children and beautiful eco-coated tablecloths.  Their cotton fabrics are designed and produced in Sweden and our products are manufactured outside San Francisco. Their fabrics are spill-resistant, machine-washable, meet the Oeko-Tex 100 Standard and are made without harmful chemicals.  Visit www.mimithesardine.com for more information.

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20 % off entire line of Mimi the Sardine, always special pricing in the “Super Sale” corner of the store!

We have teamed up with Klean Kanteen, Lunchbots and Fabkins to make your visit a One Stop Back-to-School supplies shopping trip!

Tuesday Aug 9, 12-2pm come see Miss Marilyn (http://marinbirthdayfun.bl​ogspot.com/) do face painting and balloon tricks!

Store hours 10-5:30. Monday-Saturday.

This month we are also reminded about our business choices. As you know all our kids products are made with 100% ORGANIC cotton. So why is it so important that the cotton is “organic”, doesn’t pesticides that might be left on the cotton products wash away in the laundry? Well, on a greater scale cotton is an extremely pesticide intense crop, and these pesticides end up on workers and deep in the soil causing many health issues. Organic cotton is grown using methods and materials that have a low impact on the environment. Our prints are created using regulated dyes and chemicals in eco-certified facilities.

So a big thanks to you, our customers and fans, for helping the Earth, by reusing and recycling. We are glad our products are part of your day, everyday.

“Thank you so much for this, this award was totally unexpected!” says Pia Andersson, founder and CEO of Mimi the Sardine. “This is immensely meanin…gful for me personally. This is the result of the creative power of the Fika-rast”. Pia Andersson and her team stood out among the stiff competition in the award category for Business Achievement. The motivation for the winner emphasized innovative thinking, display of corporate social responsibility, business savvy and creative playfulness, all the while walking their own path in creating children’s eating accessories.

Mimi the Sardine now has a YouTube channel, check it out here.

Here are a couple videos – with more to come!

5 years ago, I started a children’s theater and used the bag twice a week to bring snacks and carry supplies for the classes. I loved the diversity of the faces on the bag…especially since our students are mostly minority. They all noticed the bag and loved it…and of course identify it with healthy snacks and come running when I arrive to see what’s inside! Last year, I completely appropriated the bag from my husband since it is so much a part of the children’s theater I use it every day.”

“I bought this Mimi The Sardine apron for my daughter when she was 3 years old sometime in 1999. She is 15 now and this apron was used at home by both her and her 7 year old sister. A

lso, I am a preschool teacher and the apron has also been used in most of my preschool classrooms between my daughters’ uses, so pretty much continually since 1999 until today! It’s a bit paint stained and lost its original string years ago along with getting cut with scissors on the right side but it is still going strong!”